Thursday, July 06, 2006

red diamond Striving for total innovation is bad business

I found an interesting read that furthers the debate of "making new products to similar" which I have written about. The "Emergence Marketing" blog does summarize a very applicable article in the Harvard Business Review.

For a product like OpenOffice this would mean that closely resembling the market leader in functionality and user interface is actually beneficial and does increase the chances of adoption.


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