"The New Marketing" blog has developed a great story starting with an advertisement campaign in Redmont, WA. The campaign for OpenOffice.org, run by Sun Microsystems in the local bus system, pokes some fun at Miscrsoft.
The best part is how the blog follows up a few days later with "Observations on being on BoingBoing.com and Digg.com". A great read of how the story was reported weeks earlier but did not get much attention. However, the new marketing's version did get picked up by BoingBoing and later by Digg.com and so generated a buzz of 30,000+ readers.
I love the fact that the authors did follow up with another story about dropping leavlets as a propaganda technique.
I sure learned something about successful blogging from the folks at the new marketing blog.
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