Using the Web to Generate Interest in Your Business

Presentation at Network@TheLibrary Winchester, MA

Kaj Kandler, the founder of Conficio will present in November at the Network@TheLibrary in Winchester, MA. His topic will be "Using the Web to Generate Interest in Your Business"

"Using the Web to Generate Interest in Your Business"

Time: Tuesday, November 15th 2005, 10 - 11:30 a.m.

Location: Winchester Library, 80 Washington Street, Winchester, MA.

Kaj Kandler, founder of Conficio, will focus on how entrepreneurs and small businesses can use the Internet effectively to promote their business. He will teach how E-Mail and a Web-Site can be used to reach prospects and stay in contact with customers. Mr. Kandler believes that the Internet can be a very cost effective way for local business to deliver customer value.

Network @ The Library is open to all, especially entrepreneurs, consultants and others who are self-employed, providing them with an opportunity to meet others like themselves, talk about common problems, and learn about solutions and resources. For more information, visit http://www.winpublib.org/network.htm call the Reference Desk at 781-721-7171 ext. 20, or e-mail Janet Nelson at jnelson@minlib.net

Conficio develops animated software manuals for business applications. Animated software manuals enhance training and support for average users of PCs. Conficio's manuals are rich in screencasts, demonstrating functionality instead of describing it with words.

About Computer Jargon

Today I want to confess, I'm guilty as anybody else. I speak computer jargon.

Computer and software are a business of precision. We expect the machines to work reliably and predictably. That implies one has to talk about their functions in a precise manner.

However, this makes using computers a challenge, because it is complex to talk precisely about their behavior. Software developers, and tech writers in particular, do define a language around their creation and they use it. Naturally, end users do not speak that language. Hence the communication problems.

There is a solution to this. As with any other language too, one party has to learn the language of the other. Which one do you prefer?

1. As an end-user, learn the language of each application you use
2. Ask the publisher/developer of the software to understand the language(s) their end-users speak

Please comment and tell us why you prefer the particular solution.

Transforming Computer Jargon into Visual Help

I love to help people with their computers. I also love to solve problems.

The current state of computer 'online' help is a problem. Wouldn't you agree? Users have given up on using the help-menu in software applications. The typical complain goes:

1) I can't find what I'm looking for!
2) If I find something, I have a hard time understanding the prose!

I set out to solve this problem by creating visual help.

Alexa verification blog

Contact me at kajkandler _a@T_ conficio.com

url: http://conficio.blogspot.com/
site_owner: Kaj Kandler
address1:
address2:
city: Melrose
state: MA
country: USA
postal_code: 02176
phone_number:
display_email:
site_name: Teaching software - one screencast at a time
site_description: I love to help people to understand their software. Screencasts are my tool of choice. My preferred application is OpenOffice.org

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